Casey Cordeiro has been a photojournalist and PR/Marketing Specialist in the powersports and automotive industries for over ten years. His passion for off-road and family adventures started when he was a kid. At two years old, he was riding his LT80 and enjoying family time in the dunes of Glamis several times a month. Because he was enjoying "sandy toes" at a young age, he has a lifelong love for the sand. These days, he is regularly out enjoying the dunes with his family and friends.

As a graduate from Northern Arizona University, Casey was engrained on the media side of the industry by working on the PR team at Kawasaki soon after graduating. He also enjoyed his time at KC HiLiTES heading up the marketing department for several years before going back to his roots in the editorial and photo/video world. Now, he leads his own creative agency, TGH Creative, and loves to share his passion for off-road adventure with others. This passion also gives him the drive to keep our off-roading destinations open for many future generations to enjoy. Casey will utilize his passion for off-road and skills of connecting people together to expand the reach of the ASA and bring in new ideas for programs in and out of the dunes for the ASA.

Sylvia grew up in Imperial County, in the small town of Westmorland.  She recalls riding her older brother’s motorcycles and three-wheelers at a young age.  Sylvia’s love for the dunes began at an early age.  As a kid, her family would spend Sunday afternoons riding three-wheelers at Superstition, Plaster City, and the Ocotillo area.  Sylvia still frequents Ocotillo Wells, Superstition, Glamis, and Gordon Wells with family and friends.  

Sylvia’s love for the dunes has continued over the years and is largely why she joined the ASA in the fall of 2022.  Sylvia hopes to work with her fellow board members, using her background and years of experience in local government to preserve the rights of all dune lovers and off-road enthusiasts to enjoy the desert recreation areas. Sylvia will work with the ASA to help build relationships with key stakeholders in Imperial County and surrounding areas.

Kerry grew up riding three-wheelers (big balloon tires and no suspension) in the mountains and high deserts of Utah. He was introduced to the sand dunes after moving to Arizona in the mid 1990’s. All it took was one visit to Gordon’s Well. By the following season, Kerry’s family was geared up and ready to go. They make several trips to the ISDRA every season.

Kerry and his wife spend most of the time in their buggy, with their children following on quads and motorcycles. Riding solo up Patton or Test Hill is an important part of growing up in the Griggs family. They also enjoy yearly trips to the Sand Sports Super Show. Kerry has been practicing law in Phoenix since 1995. He became acquainted with the ASA by doing some volunteer legal projects for the organization. Through these efforts, he quickly came to embrace the ASA’s vision and mission, which he hopes to advance through his service on the Board.

Bob Ham was elected to the ASA board in May and appointed to the position of Legislative Affairs Director for the ASA in June. Bob worked professionally with legislation in California and the US Congress for 35 years. This included 6 years as a consultant for policy committees in the CA Assembly and 2 years with the state senate. He will use the insight he gained during his professional work with policy makers to assist in advancing the public policy goals of the ASA and off road recreation community. Bob was bitten by “offroaditis” in the mid-60’s and has been working to preserve the rights to use the desert and open lands ever since. In 2006, Bob was honored to be inducted into the Off-Road Motorsports Hall of Fame. We are honored to have Bob Ham serve on the ASA Board of Directors.

Pat grew up in the midwest and wasn't introduced to the dunes until 2013, at which point he was hooked even though it was mid-August and well over 110 degrees outside! His love of riding stems from many different styles of powersports including ATV's, snowmobiles, motorcycles, and his current favorite, any RZR he can get his hands on! Although he would love to spend more time in the dunes each year, he generally makes it down to Glamis for Camp RZR and possibly one other trip throughout the season.

Pat has spent the past 14 years in various roles at Polaris. He started out as an engineer and has held roles in engineering, manufacturing, sales, service, and currently leads the product planning team for RZR. He brings a wealth of industry experience across a variety of geographies and terrains, but his favorite riding is definitely in the dunes!

Pat strives to help keep new riders informed about dune safety and loves to help them experience their first ride out to the hill! He brings both business acumen as well as an OEM perspective to the ASA.

Katrina Roalson has been part of the off-road community since 2007 when she met her husband, Todd. She snuck a ride to the Glamis with Todd’s friend (he had no idea she was coming) and experienced the dunes for the first time on New Year’s Eve 2007. Todd has been going to the Dunes since the early 70’s and shared his love with Katrina and her daughter, Allie. While the old school dune buggy was how Katrina got hooked, she and Todd now enjoy their Canam X3. They have been able to explore many more riding areas in the past couple years.

Having been members of ASA for many years, in 2020, Katrina sought out ways to get involved with activities to support the Dunes. Over the past two years, she has been actively volunteering with ASA and Glamis Veterans and wanted to do more to get involved.

Katrina has worked at Arizona State University for over 22 years and is currently a Senior Director who oversees human resources, financial operations, student funding and business operations. She brings a wealth of experience with Business Operations and Efficiency. Her goal is to work with the Board to increase operational efficiency and effectiveness in all that ASA does. She wants to increase the public’s awareness of the ASA goals and encourage others to get involved with this great organization.

Celeste grew up riding 2-wheelers in Michigan before moving to California in the early 1980’s and later introduced to Glamis in 2006 by her husband Tony. They have grown from a family of four on quads, to a YXZ1000 to their current Canam X3.  They have explored so many great riding areas in Idaho, Utah, California, Nevada and Arizona, but Glamis is by far their favorite riding spot.

Having volunteered at the ASA booth at the Sand Show since the early 2000’s, Celeste recognizes and appreciates the ASA’s efforts to preserve riding areas. Celeste is focused on helping further the efforts of the ASA through involvement and increasing public awareness of the ASA’s goals.

Celeste is a 25+ year paralegal and office manager for a law firm in Newport Beach, California.  Her knowledge and experience will help bridge the gap between the ASA’s current objectives, their impact, and public awareness. She is looking forward to uniting, informing, and mobilizing new people at events and representing the ASA with the utmost pride.