ORBA RELAUNCH SIGNALS STRONG FUTURE

ORBA, Powered by SEMA, Launches New Leadership and OHV Strategies

The off-road community is entering a new era of advocacy—and it’s one worth paying attention to.

The Off-Road Business Association (ORBA) has officially relaunched with expanded capabilities, stronger coalitions, and renewed energy—now backed in a big way by Specialty Equipment Market Association (SEMA) and its government affairs and grassroots networks.

This is more than a refresh. It’s a strategic step forward for protecting access, strengthening partnerships, and ensuring the long-term future of motorized recreation.

New Leadership, Proven Voices

Helping lead this next chapter are two names many in our community already know and respect:

• Sean P. Holman, serving as Interim Executive Director
• Laura Butcher, serving as Legislative Director

Both bring deep roots in off-road culture, advocacy, and industry leadership. Their experience—from media and motorsports to policy and land-use work—positions ORBA to speak clearly and effectively for our community at every level.

Why This Matters to ASA Members

For members of the American Sand Association, this relaunch hits close to home.

ORBA is doubling down on what matters most:

• Protecting access to public lands
• Supporting responsible recreation
• Strengthening coalitions across the off-road world

And importantly, ORBA continues to work alongside ASA and other partners through efforts like EcoLogic Partners—showing that collaboration, not competition, is how we win access battles today.

WEMO: Front and Center

One of the key issues ORBA is already engaged in is the Western Mojave (WEMO) Plan—a topic that directly impacts many riders and recreationists in California.

WEMO is not just another land-use plan. It represents:

• Where we can ride
• How access is managed
• The long-term future of OHV opportunities in the Mojave

ORBA has identified WEMO as a priority and will continue to engage and advocate to ensure motorized access remains part of the landscape.

For ASA members and dune users, this kind of focused attention is critical. These are the fights that shape where—and whether—we ride tomorrow.

A Coalition-Driven Future

One of the most important takeaways from the ORBA relaunch is this:

No single group can do this alone.

With SEMA’s reach, ORBA’s coordination, and grassroots organizations like ASA on the ground, we’re seeing a more unified, more strategic approach to advocacy than ever before.

That means:

• Better data and economic impact arguments
• Stronger presence in Washington, D.C.
• More effective coordination at the state and local level

And ultimately, a stronger voice for responsible recreation.

Bottom Line

This relaunch isn’t just industry news—it’s good news for riders, families, and anyone who values access to public lands.

With new leadership, stronger backing, and a coalition-first mindset, ORBA is stepping into a role that can help protect the future of off-road recreation.

And for ASA members, that’s exactly the kind of partner we need in the fight to keep our dunes—and all our riding areas—open.

Read more about legal actions and the formation of Ecologic

ORBA website